Folk-pop singer, writer and loop maker Alex Hulme, has had one spectacular year. Plaudits from Paul McCartney and Billy Ocean aside, his work has received critical acclaim from the likes of Ultimate Guitar. He conquers the intricate layering of loops on a live stage that would put many to shame.
At Kendal Calling 2013, he performed a knockout set to a packed audience. His second year at the festival attracted his huge fan base away from the likes of The Lightning Seeds and Mystery Jets (who had competing time slots). Kendal Calling 2014, his third year, saw him lock out the Woodland Stage and he received rave reviews yet again.